Leveraging YouTube to gain audience traction

Jo Juliana Turnbull, Digital Marketing Consultant at Turn Global, discusses the strategic use of YouTube to enhance audience engagement and growth. She explores how tailored content and targeted marketing on YouTube can significantly boost visibility and attract a dedicated viewer base. Jo emphasizes the importance of understanding your audience's preferences and behaviors on the platform to optimize content creation and distribution strategies. Today, she shares insights on leveraging YouTube analytics to refine marketing efforts and increase traction.
About the speaker

Jo Juliana Turnbull

Turn Global

- Turn Global

Jo is a Digital Marketing Consultant at Turn Global

  • Part 1 Leveraging YouTube to gain audience traction

Show Notes

  • 05:30
    Impact of YouTube's algorithm on video discoverability.
    The discussion focused on how YouTube's algorithm influences the reach of videos and strategies to enhance visibility.
  • 10:45
    Key metrics to measure YouTube content strategy effectiveness.
    Exploring the essential analytics that marketers should monitor to assess the performance of their YouTube strategies.
  • 15:20
    Using SEO best practices to boost YouTube video rankings.
    Detailed strategies on leveraging keyword research and SEO techniques to improve video rankings in YouTube search results.
  • 20:00
    Creative strategies for engaging YouTube audiences.
    Insights into innovative approaches for increasing user interaction and retention on YouTube channels.
  • 25:35
    Collaborative development of a cohesive YouTube content strategy.
    Discussion on how SEO operators and marketing executives can work together to align YouTube strategies with broader marketing objectives.

Quotes

  • “My experience of YouTube has been really something that I wanted to do for a while and something that I just initiated myself. And no AI has been part of this show. It is very much about engaging with others in the community, inviting them to come on the show.” - Jo Juliana Turnbull

  • “Having a YouTube show is something that takes planning, takes time and prep, and is involving different elements.” - Jo Juliana Turnbull

  • “One of our videos got up to 6,000 views. We do some paid media. We do a very minimal amount, one pound a day for some paid advertising. But most of the views have also just been through the people that Mike and I know, or so the interaction has been through people that we know.” - Jo Juliana Turnbull

  • “SEO is an overwhelming topic. There's lots of different changes, or there can be confusion.” - Jo Juliana Turnbull

  • “On leveraging a YouTube audience, I would say it's important to have communities to be active in your community.” - Jo Juliana Turnbull

  • Part 1 Leveraging YouTube to gain audience traction
About the speaker

Jo Juliana Turnbull

Turn Global

- Turn Global

Jo is a Digital Marketing Consultant at Turn Global

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    Part 1Leveraging YouTube to gain audience traction

    Jo Juliana Turnbull, Digital Marketing Consultant at Turn Global, discusses the strategic use of YouTube to enhance audience engagement and growth. She explores how tailored content and targeted marketing on YouTube can significantly boost visibility and attract a dedicated viewer base. Jo emphasizes the importance of understanding your audience's preferences and behaviors on the platform to optimize content creation and distribution strategies. Today, she shares insights on leveraging YouTube analytics to refine marketing efforts and increase traction.